BMW Gets 60-second i3 EV Super Bowl Commercial

We're anxious to see what the BMW i3 EV Super Bowl Commercial shows us!

We’re anxious to see what the BMW i3 EV Super Bowl Commercial shows us!

In the marketing world, a 60-second commercial spot during the Super Bowl is one of the prime times to debut new product. That’s why it comes as no surprise that BMW will be showcasing the all-new, all-electric i3 electric vehicle during Super Bowl XLIX.

“Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy,” said Trudy Hardy, vice president of marketing for BMW of North America. “We are thrilled to use this platform to educate viewers on the importance of electric mobility.”

BMW i3 EV Super Bowl Commercial

The BMW i3 EV Super Bowl commercial will be the first time in four years that the German carmaker has participated in the Super Bowl. BMW’s futuristic car has a starting sticker price of $43,350, offering both luxury and eco-friendliness like the Tesla Model S, but for nearly half the price.

To see this 60-second commercial spot, make sure you tune into the big game on February 1 on ABC. If you have any questions about the BMW i3, contact Casey BMW today!

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BMW Showcases the Updated 6-Series in Detroit

The North American International Auto Show in Detroit is one of the largest auto shows of the year and automakers all over the world want to be a part of it. At this year’s show, BMW showcased the updated 6-Series in Detroit.


6-Series in Detroit Showstopper

The 2015 BMW 6-Series features a sharpened front end with a tweaked grille. BMW says the two kidney grilles now each have nine slots, rather than ten. The lower air dam was also reworked to emphasize the car’s width. Full-LED headlights will now be standard across the 6-Series lineup.

2014 BMW 6-Series Convertible - new 2015 6-Series in Detroit Debut

2014 BMW 6-Series Convertible

Just like in previous years, the 2015 6-Series will be available in a variety of body styles, including the traditional two-door coupe, open-air convertible, and four-door Gran Coupe. Each of these models will also come with a choice of BMW TwinPower Turbo engines.

For those craving a bit more speed, power, and performance, the M6 should fit the bill with its 560 horsepower M TwinPower Turbo V8. It is available in the same three body styles as the standard models.

The 2015 BMW 6 Series will be coming to Casey BMW soon. Which 6-Series model is on your wish list?

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Self-parking BMW i3 Refuses to Crash at Consumer Electronics Show

Self-parking BMW i3

Self-parking BMW i3 revealed at CES 2015

BMW showed off its new ActiveAssist technology in the BMW i3, an electric car, at the International Consumer Electronics Show (CES) in Las Vegas last week, allowing some to even test drive. The ActiveAssist system aims to prevent collisions, allowing the vehicle to brake on its own.

Self-parking BMW i3

Wayne Cunningham, senior editor at CNET, wrote about his surprise when he intentionally tried to crash the i3, only for the car to stop on its own, before ultimately self-parking, thanks to ActiveAssist.

Cunningham calls the game-changing ActiveAssist system “one of BMW’s stepping stones to the completely autonomous car,” a seemingly inevitable development that will hopefully surface sometime in the future, though it seems unlikely that such technology will be available to the public anytime soon.

The self-parking BMW i3, complete with ActiveAssist technology, will likely be unavailable for the rest of this year, so while you’re waiting, visit us at Casey BMW to explore our available inventory of all-electric models.

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BMW ConnectedDrive Store Launches

2014 BMW i3: BMW ConnectedDrive store

Get apps for your BMW i3 through the BMW ConnectedDrive store

For a lot of us out there, there is nothing better than driving our beloved BMWs and shopping for various products that enhance our performance driving experience. Good thing BMW has just scored the prize for being the first automaker to put a store right inside their cars.

BMW ConnectedDrive Store

You might be wondering how BMW might fit a kiosk inside a car. Come on. Think 21st century.  The store is a digital store, called the BMW ConnectedDrive Store. When accessed through the main menu, users can purchase “different services and apps for multiple purposes,” according to CarScoops.

For instance, users can pick up the Concierge app. This helpful app “provides practical information and advice, helping you find different locations such as theatres, restaurants or hotels.”

At Casey BMW, we are not surprised at all anymore by BMW. The German automaker is so often at the leading edge of automotive technology, it’s almost just expected. The BMW ConnectedDrive Store is no different.

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BMW i3 Adds 2015 Green Car of the Year List of Accolades

BMW i3: 2015 Green Car of the Year

BMW i3: 2015 Green Car of the Year

When it comes to driving green, you can’t do much better than the BMW i3. The car has only been on the market since November 2013, but it boasts honors and accolades from numerous auto experts. The all-electric vehicle’s most recent award came from Green Car Journal, which named the vehicle 2015 Green Car of the Year.

BMW i3: 2015 Green Car of the Year

2014 BMW i3

2014 BMW i3

Along with the BMW i3’s clean efficiency, the publication was impressed with the vehicle’s ability to deliver sporty performance along with the classic BMW luxury experience. In addition, the EV’s widespread availability makes it a viable option to promote environmentally-friendly driving throughout the country and around the world.

“The presence of more and more of these vehicles on the roads of cities all over the world is clear proof that it is now possible to successfully mate zero tailpipe emissions with premium-class driving pleasure, and that this groundbreaking combination is here to stay,” the automaker stated in a press release telling of the i3’s newest title.

For more information on BMW’s award-winning electric vehicle, contact us here at Casey BMW.

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A Look Back: BMW Highlights for 2014

BMW 3 Series - 2015

BMW 3 Series

Here at Casey BMW, we love those lists that come out at the end of every year detailing all the cool things that happened in that 12-month period. So we decided to put together a list of our BMW highlights for 2014. Take a read, and share your thoughts in the comments—do you agree with us, or do you think we left out something important?

BMW-Toyota Collaboration

Technically, it was 2012-2013 when BMW announced it would begin a partnership with Toyota to develop a new sports car. But it was 2014 when we got to learn just what that partnership might entail: a hybrid, all-wheel-drive BMW sports car that would become the next Z4. Exactly when we might see the fruits of BMW and Toyota’s labor, we don’t yet know, but it sounds like it’ll definitely be worth the wait!
Read More:   BMW and Toyota to Create Sportscar Platform

BMW i3 and i8 Releases

A BMW Highlight for 2014 - the BMW i3

BMW i3

The first BMW i3 driver took delivery of his vehicle at the beginning of May 2014, with the i8 following suit in August. Both vehicles run on electricity and don’t use a single drop of gasoline. The two BMW i vehicles mark an important turning point in the history of BMW, and both have seen tremendous success since their release. The i3 was even named 2015 Green Car of the Year at the LA Auto Show back in November, beating out strong competition from the Audi A3 TDI, the Chevrolet Impala Bi-Fuel, and the Honda Fit.

BMW Louis Vuitton Luggage

To coincide with the release of the i8, BMW teamed up with designer Louis Vuitton to create a set of luggage that would fit perfectly inside the sporty EV’s trunk. Perfect for weekend getaways, the luggage followed the same design elements as the BMW i8 itself. Unfortunately, a high price tag put it out of reach to most people, but for i8 drivers, this Louise Vuitton luggage would certainly add a finishing touch to the already beautiful vehicle.
Read More:   Louis Vuitton Creates Custom Luggage for the BMW i8

BMW Performance Center West

In 2014, BMW announced it would open its second driving school in the US near Palm Springs, California. The first Performance Center is located in Spartanburg, South Carolina, and has been an undeniable success. Now, BMW will bring that success to its fans on the West Coast, offering programs like an M driving school, teen driving programs, and car-control clinics.
Read More:   Louis Vuitton Creates Custom Luggage for the BMW i8

Keep an eye on the Casey BMW Blog during 2015!  The luxury car maker is bound to have lots of surprises for us!

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The BMW Art Journey: Supporting Emerging Artists Across the Globe

In order to show its support for emerging artists, BMW is partnering with Art Basel to award the BMW Art Journey, a mobile studio. Artists will be able to conduct research, make important contacts, and create new artwork all with the support of BMW.

According to BMW, artists in both Miami Beach and Hong Kong are eligible to receive respective awards. Two recipients will be named per year, and judged by expert juries consisting of museum directors, including world renowned Richard Armstrong, director of the Guggenheim in New York.

BMW Art Journey: Benefitting Today’s Artists

“For over forty years now, BMW has been involved in the arts with hundreds of long-term initiatives worldwide,” said Ludwig Willisch, President and CEO of BMW of North America. “Now we are extending these efforts to contribute more directly to contemporary art practice. The BMW Art Journey is a great example of how we can do something meaningful for the benefit of today’s artists.” At Casey BMW, we’re proud to be associated with an automaker that so actively supports the arts. By recognizing and supporting artists across the globe, BMW is encouraging progress in more than just one industry.

More BMW-inspired art cars from 2014 Art Basel:

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In Development: BMW Plug-in Hybrid Versions of Core Models

BMW Plug-In Vehicle the BMW i3

2014 BMW i3

Has the BMW i3 or i8 whet your appetite for more hybrid models from our favorite German automaker? If your answer is yes, you’ll be happy to learn the automaker has announced it will be developing BMW plug-in hybrid versions of some of its core models.

BMW Plug-in Hybrid for Core Models

BMW plug-in hybrid in development for 3 Series

2014 BMW 3 Series Sportwagen

In the past, BMW has earned a reputation for making powerful yet efficient diesel engines. Now, the company is shifting its focus toward electrified powertrains, led by the 3 Series eDrive, which combines a turbocharged four-cylinder engine with an electric motor under the hood of the automaker’s most popular sedan.

Details are scarce for the time being, though BMW says the eDrive 3’s systems are directly based on those used in the i3 and i8, including larger components like the lithium-ion battery and electric motor.

The 3 Series eDrive’s first proper unveiling will take place in Miramas, France—we look forward to it at Casey BMW!

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Revolutionizing the Industry: BMW All-Electric Technology

BMW all-electric technology

2014 BMW i8 – the all-electric premium sports car

BMW recently met with Tesla Motors over a possible alliance, granting BMW access to advanced batteries and lightweight components. Here at Casey BMW we’re excited about the possible new partnership.

“We are talking about whether we can collaborate in battery technology or charging station,” said Elon Musk, Tesla CEO, according to Reuters. This new collaboration means that BMW and Tesla will be sharing secrets about carbon-fiber design and new lithium ion cells.

BMW All-Electric Technology: Drivers Win!

BMW i3: BMW all-electric technology

2014 BMW i3

So what does this mean for consumers? Both BMW and Tesla are leading the industry in sporty and efficient electric vehicles. BMW all-electric technology was recently showcased with the release of the i3 and i8, allowing drivers to use pure-electricity and have fun at the same time. By joining together, these two companies will most likely dominate the market in the near future.


Although BMW is labelling this collaboration as informal conversations, they are certainly a promising start. Aside from focusing on design, there was also some mention of charging stations and infrastructure.

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2015 BMW X5 M and X6 M Get Power and Utility Boost

2015 BMW X5 M and X6 M

The 2014 BMW X5 is receiving a powerful upgrade for the 2015 model year.

If you’re on the prowl for a Sports Activity Vehicle (SAV) or Sports Activity Coupe (SAC) with ridiculous power, look no further than the new 2015 BMW X5 M and X6 M. The exclusive vehicles boast unmatched performance, style, and luxury (and they are more than capable of off-roading).

Best Performance on the Road: BMW X5 M and X6 M

BMW’s “M” cars have been the best performance vehicles on the road for over 20 years. A combination of powerful engines and precise handling make them an obvious choice for enthusiasts. Now, reports that BMW has made the off-road capable X5 SAV and X7 SAC even better by offering a BMW Motorsports “M” versions. You know what that means – we can expect a serious boost in power.

Both vehicles come with twin-turbocharged 4.4-liter V8 engines capable of pumping out a massive 567 horsepower and 553 lb-ft of torque, which is sent to all four wheels through an 8-speed transmission. The result is practically unheard of: an SUV that can go from 0 to 60 in just four seconds with a top speed of 155 mph (that number would easily reach almost 200 if it weren’t for the speed limiter installed to make the car street legal).

Whether you’re headed to the Grand Canyon or New York City, the 2015 BMW X5 M and X6 M will feel right at home, and so will you. The vehicles will make their way into Casey BMW and other dealerships nationwide in the spring of 2015.

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