Making cars, like anything else, is mostly about the people who design and produce them. Do they instill trust in colleagues and customers? Are they loyal? Can they dream up innovative ideas and then commit to executing them?
Roberto Fideli may join the M division to work on vehicles like the BMW M 235i.
Take Roberto Fideli, for instance. He loyally served Ferrari for over 25 years as chief engineer. For the last seven of those years, he was the project leader for all of the models Ferrari unveiled. He possesses specialized knowledge, having in-depth experience with hybrid engines and lightweight materials.
Fideli recently resigned from Ferrari, making him the auto world’s most valuable free agent. But he wasn’t free very long—BMW snapped him up before anyone else had the chance.
As Roberto Fideli joins BMW, what kind of effect will he have? Apparently a big one. He will “strengthen our technical prowess amid intensifying competition with rival German luxury carmakers Audi and Mercedes-Benz,” at least according to BMW. Fideli will likely join the Rolls Royce team or the M division.
At Casey BMW, we are happy to hear that Fideli is on board, and look forward to seeing what he will produce during his tenure!