While you may not have heard of GoPro before, after reading this blog post you’ll be hunting them down. BMW has been working with GoPro to develop a camera integrated with your car’s Connected Drive. Now, all those great track runs and road exploits can be recorded and relived with the BMW GoPro integration.
And its awesome. GoPro produces cameras that are high quality yet small and unobtrusive. They can record all your exploits, whether its driving a winding country road or rafting the Grand Canyon (see below for incredible video).
BMW has teamed with GoPro to become the sole automaker to provide the only integrated app for recording your driving adventures
There’s a BMW GoPro App for that
BMW owners need to download the GoPro app from iTunes first. The GoPro camera (models HERO3+ and later) communicates with the app via the driver’s iPhone. The iPhone must also be connected to the vehicle using BMW’s Connected Drive using a USB port or the BMW snap-in adaptor.
While it sounds like a lot to get going, the goal is actually to reduce distracted driving.
Once the systems are all connected, the iPhone can be put away. The GoPro camera is controlled using BMW’s iDrive controller and generously-sized high-resolution screen.
The camera can be aimed using iDrive, the screen, or one of six pre-set modes can be used: Leisure Drive Facing Out, Night Driving, Sport Drive Facing Out, Drive Camera Facing In, Winding Road Time-lapse, and Straight Road Time-lapse.
The driver can view an almost-live feed on the infotainment screen and can easily start or stop recording. Basic camera functions, including putting your GoPro into SLEEP mode to conserve battery life, can be controlled using the iDrive.
The two videos below show the power of the BWM GoPro:
Need to know more about the BMW Connected Drive? While all the videos can be seen at BMW’s YouTube channel, this one is our favorite:
Who is GoPro?
GoPro creates adaptable, versatile camera and accessories so people can self-capture footage while experiencing their favorite activity. Their go-everywhere, do-everythingcameras include wearable and gear-mountable ‘capture devices’ used across the sports spectrum from professional athletes to the everyday enthusiast.
“GoPro has deep roots in motorsports and is passionate about enabling drivers to capture their road or track experience,” said Adam Silver, GoPro Director of Strategic Product Opportunities. “The GoPro and BMW collaboration sets a new standard in the category and is an important first step in a partnership designed to deliver next-level integration between camera and car.”
See all the fantastic ways GoPro cameras are put to use via the GoPro Youtube channel. Here are our two favorites – one is thrilling (at the :57 mark), the other is adorable (the entire time).
”Creative and Insightful”
Phil Johnston, Head of BMW Group AppCenter USA, had this to say: “’Creative’ and ‘insightful’ just begin to describe the experience. GoPro is a natural fit for BMW enthusiast drivers. The power and flexibility of the BMW Group App Integration Platform coupled with GoPro’s advanced camera technology brings new, safe, and engaging experiences to the enthusiasts that were previously not possible. When the camera is connected to the car, it allows GoPro’s app to present context-appropriate presets that allow the enthusiast to capture the perfect shot.”
Carmakers have been working hard to provide drivers with recording technology for awhile. BMW has gotten it right by teaming with GoPro. Beginning July 2014, integration will be functional on 2012 and later models equipped with BMW Apps.
Its probably obvious that we at Casey BMW are very excited about this development. Stop into Casey BMW with any questions.