BMW’s X-Ray Glasses Allow Users to See through Cars

No reason to turn around to see that 2014 BMW 5 Series behind you, not with BMW’s X-Ray Glasses.

No reason to turn around to see that behind you, not with BMW’s X-Ray Glasses.



BMW is taking a page right from a science fiction novel, developing X-ray glasses that could allow drivers to see through their BMW vehicles. The glasses are designed to function as a kind-of back-up camera, and would make reversing and parking easier, allowing drivers to see through the rear and sides of their cars.

BMW’s X-Ray Glasses

According to the when the driver is wearing the glasses and puts their vehicle into reverse, cameras located in the back of the vehicle will project images of the car’s surroundings onto the glass’s lenses. When the driver turns to look out the back of the vehicle, those images will make it appear that the car has “disappeared,” removing all blind spots and obstructions of view.

BMW is keeping hush-hush about the project, but many reports suggest that the automaker is hoping to keep up with competing “smart glasses” like Google Glass. If that’s the case, we would expect that BMW’s X-ray glasses would offer additional functionality, outside of the vehicle. Some reports suggest that the glasses could display real-time information, like speed, and car-sharing information, like public transportation and traffic updates.

Related BMW Technology News:

BMW’s X-ray glasses remain under lock-and-key for the time being, but BMW is planning to demonstrate the futuristic technology at the Shanghai Motor Show in April. X-Ray glasses and see-through cars may become a reality far sooner than anyone expected.

Here at , we think this is an exciting time for car manufacturers; the possibilities seem endless. We can’t wait to learn more about X-ray glasses in April!

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BMW i3 U.S. Sales Top Germany

If you watched the Super Bowl, chances are you saw the ads, like BMW’s i3 commercial, that sparked conversation all over the web. The commercial, titled “Newfangled Idea,” introduces the BMW i3, but in reality, the plug-in vehicle wasn’t all that unpopular. While the i3 is new, sales have been steady. As it turns out, BMW i3 U.S. sales actually topped the German i3 sales in 2014.

BMW i3 U.S. Sales

BMW i3 U.S. Sales are topping German Sales. (Pictured: BMW i3 at 2015 NAIAS.)

BMW i3 U.S. Sales are topping German Sales. (Pictured: BMW i3 at 2015 NAIAS.)

According to Green Car Reports, the BMW i3 sold nearly three times as well in the United States than it did in Germany. Sales weren’t mind-blowing, mind you, with a little over 6,000 i3s making their way onto United State roadways in the last two-thirds of 2014. It took third place in sales in the battery-electric division. Compared to Germany’s full calendar year of sales, amounting to only 2,128 sales, it’s an interesting dilemma.

An enthusiast site took to the streets to figure out why U.S. sales are so much stronger than sales in BMW’s home country. Top on the list is mass transit. Germany’s public transportation is reliable, clean, and well-integrated in the cities. Compared to the monthly payment on a BMW i3, public transportation is preferable to most Germans. In addition, many Germans don’t own their own homes, making charging a challenge. That said, BMW

That said, BMW has found buyers in both markets, ensuring a future for the plug-in BMW i3.  The BMW i3 is in stock at Casey BMW right now. Visit, take a test drive and see this piece of German engineering for yourself.

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BMW i3 Commercial Benefitting from Major Football Exposure

BMW released their Super Bowl commercial, which supports the all-new BMW i3 electric vehicle, early this year—and it paid off in some very interesting ways. Though the commercial officially aired on Sunday, early views of the commercial helped BMW i3 sales even before the game started. The commercial, which features Katie Couric and Bryant Gumbel, revisits the famous moment when the two anchors were confused about the internet back in 1994.

Now, though, the BMW brand is connecting that moment to the moment the BMW i3 was released—both of those moments introduced newfangled ideas to the world. And that’s what the commercial is called, after all—“Newfangled Idea.”

BMW i3 Commercial for the ‘Big Game': Throughback to 1994

BMW i3: A New Idea Gets the Super Bowl Commercial Treatment

BMW i3: A New Idea Gets the Super Bowl Commercial Treatment

“In 1994, people had not yet grasped what the internet was, which is similar to how electric mobility is viewed today,” said Trudy Hardy, Vice President of Marketing, BMW of North America. “Electric mobility is at a tipping point. We are on the verge of something great and we hope that with this spot, we can educate audiences about the BMW i3 and e-mobility in a fun and engaging way.”

The BMW i3 is one of the brand’s first forays into the EV segment—and it’s turned out to be pretty successful so far. Along with the i8, an EV supercar, the i3 has gotten the EV segment off to good start for BMW. Plus, releasing the ad online early led to great sales results, with 61% of traffic coming to build an i3 on the site being new customers.

The BMW i3 is currently in stock at Casey BMW.  Come see us to learn more today.

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BMW Gets 60-second i3 EV Super Bowl Commercial

We're anxious to see what the BMW i3 EV Super Bowl Commercial shows us!

We’re anxious to see what the BMW i3 EV Super Bowl Commercial shows us!

In the marketing world, a 60-second commercial spot during the Super Bowl is one of the prime times to debut new product. That’s why it comes as no surprise that BMW will be showcasing the all-new, all-electric i3 electric vehicle during Super Bowl XLIX.

“Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy,” said Trudy Hardy, vice president of marketing for BMW of North America. “We are thrilled to use this platform to educate viewers on the importance of electric mobility.”

BMW i3 EV Super Bowl Commercial

The BMW i3 EV Super Bowl commercial will be the first time in four years that the German carmaker has participated in the Super Bowl. BMW’s futuristic car has a starting sticker price of $43,350, offering both luxury and eco-friendliness like the Tesla Model S, but for nearly half the price.

To see this 60-second commercial spot, make sure you tune into the big game on February 1 on ABC. If you have any questions about the BMW i3, contact Casey BMW today!

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BMW Showcases the Updated 6-Series in Detroit

The North American International Auto Show in Detroit is one of the largest auto shows of the year and automakers all over the world want to be a part of it. At this year’s show, BMW showcased the updated 6-Series in Detroit.

 

6-Series in Detroit Showstopper

The 2015 BMW 6-Series features a sharpened front end with a tweaked grille. BMW says the two kidney grilles now each have nine slots, rather than ten. The lower air dam was also reworked to emphasize the car’s width. Full-LED headlights will now be standard across the 6-Series lineup.

2014 BMW 6-Series Convertible - new 2015 6-Series in Detroit Debut

2014 BMW 6-Series Convertible

Just like in previous years, the 2015 6-Series will be available in a variety of body styles, including the traditional two-door coupe, open-air convertible, and four-door Gran Coupe. Each of these models will also come with a choice of BMW TwinPower Turbo engines.

For those craving a bit more speed, power, and performance, the M6 should fit the bill with its 560 horsepower M TwinPower Turbo V8. It is available in the same three body styles as the standard models.

The 2015 BMW 6 Series will be coming to Casey BMW soon. Which 6-Series model is on your wish list?

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Self-parking BMW i3 Refuses to Crash at Consumer Electronics Show

Self-parking BMW i3

Self-parking BMW i3 revealed at CES 2015

BMW showed off its new ActiveAssist technology in the BMW i3, an electric car, at the International Consumer Electronics Show (CES) in Las Vegas last week, allowing some to even test drive. The ActiveAssist system aims to prevent collisions, allowing the vehicle to brake on its own.

Self-parking BMW i3

Wayne Cunningham, senior editor at CNET, wrote about his surprise when he intentionally tried to crash the i3, only for the car to stop on its own, before ultimately self-parking, thanks to ActiveAssist.

Cunningham calls the game-changing ActiveAssist system “one of BMW’s stepping stones to the completely autonomous car,” a seemingly inevitable development that will hopefully surface sometime in the future, though it seems unlikely that such technology will be available to the public anytime soon.

The self-parking BMW i3, complete with ActiveAssist technology, will likely be unavailable for the rest of this year, so while you’re waiting, visit us at Casey BMW to explore our available inventory of all-electric models.

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BMW ConnectedDrive Store Launches

2014 BMW i3: BMW ConnectedDrive store

Get apps for your BMW i3 through the BMW ConnectedDrive store

For a lot of us out there, there is nothing better than driving our beloved BMWs and shopping for various products that enhance our performance driving experience. Good thing BMW has just scored the prize for being the first automaker to put a store right inside their cars.

BMW ConnectedDrive Store

You might be wondering how BMW might fit a kiosk inside a car. Come on. Think 21st century.  The store is a digital store, called the BMW ConnectedDrive Store. When accessed through the main menu, users can purchase “different services and apps for multiple purposes,” according to CarScoops.

For instance, users can pick up the Concierge app. This helpful app “provides practical information and advice, helping you find different locations such as theatres, restaurants or hotels.”

At Casey BMW, we are not surprised at all anymore by BMW. The German automaker is so often at the leading edge of automotive technology, it’s almost just expected. The BMW ConnectedDrive Store is no different.

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BMW i3 Adds 2015 Green Car of the Year List of Accolades

BMW i3: 2015 Green Car of the Year

BMW i3: 2015 Green Car of the Year

When it comes to driving green, you can’t do much better than the BMW i3. The car has only been on the market since November 2013, but it boasts honors and accolades from numerous auto experts. The all-electric vehicle’s most recent award came from Green Car Journal, which named the vehicle 2015 Green Car of the Year.

BMW i3: 2015 Green Car of the Year

2014 BMW i3

2014 BMW i3

Along with the BMW i3’s clean efficiency, the publication was impressed with the vehicle’s ability to deliver sporty performance along with the classic BMW luxury experience. In addition, the EV’s widespread availability makes it a viable option to promote environmentally-friendly driving throughout the country and around the world.

“The presence of more and more of these vehicles on the roads of cities all over the world is clear proof that it is now possible to successfully mate zero tailpipe emissions with premium-class driving pleasure, and that this groundbreaking combination is here to stay,” the automaker stated in a press release telling of the i3’s newest title.

For more information on BMW’s award-winning electric vehicle, contact us here at Casey BMW.

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A Look Back: BMW Highlights for 2014

BMW 3 Series - 2015

BMW 3 Series

Here at Casey BMW, we love those lists that come out at the end of every year detailing all the cool things that happened in that 12-month period. So we decided to put together a list of our BMW highlights for 2014. Take a read, and share your thoughts in the comments—do you agree with us, or do you think we left out something important?

BMW-Toyota Collaboration

Technically, it was 2012-2013 when BMW announced it would begin a partnership with Toyota to develop a new sports car. But it was 2014 when we got to learn just what that partnership might entail: a hybrid, all-wheel-drive BMW sports car that would become the next Z4. Exactly when we might see the fruits of BMW and Toyota’s labor, we don’t yet know, but it sounds like it’ll definitely be worth the wait!
Read More:   BMW and Toyota to Create Sportscar Platform

BMW i3 and i8 Releases

A BMW Highlight for 2014 - the BMW i3

BMW i3

The first BMW i3 driver took delivery of his vehicle at the beginning of May 2014, with the i8 following suit in August. Both vehicles run on electricity and don’t use a single drop of gasoline. The two BMW i vehicles mark an important turning point in the history of BMW, and both have seen tremendous success since their release. The i3 was even named 2015 Green Car of the Year at the LA Auto Show back in November, beating out strong competition from the Audi A3 TDI, the Chevrolet Impala Bi-Fuel, and the Honda Fit.

BMW Louis Vuitton Luggage

To coincide with the release of the i8, BMW teamed up with designer Louis Vuitton to create a set of luggage that would fit perfectly inside the sporty EV’s trunk. Perfect for weekend getaways, the luggage followed the same design elements as the BMW i8 itself. Unfortunately, a high price tag put it out of reach to most people, but for i8 drivers, this Louise Vuitton luggage would certainly add a finishing touch to the already beautiful vehicle.
Read More:   Louis Vuitton Creates Custom Luggage for the BMW i8

BMW Performance Center West

In 2014, BMW announced it would open its second driving school in the US near Palm Springs, California. The first Performance Center is located in Spartanburg, South Carolina, and has been an undeniable success. Now, BMW will bring that success to its fans on the West Coast, offering programs like an M driving school, teen driving programs, and car-control clinics.
Read More:   Louis Vuitton Creates Custom Luggage for the BMW i8

Keep an eye on the Casey BMW Blog during 2015!  The luxury car maker is bound to have lots of surprises for us!

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The BMW Art Journey: Supporting Emerging Artists Across the Globe

In order to show its support for emerging artists, BMW is partnering with Art Basel to award the BMW Art Journey, a mobile studio. Artists will be able to conduct research, make important contacts, and create new artwork all with the support of BMW.

According to BMW, artists in both Miami Beach and Hong Kong are eligible to receive respective awards. Two recipients will be named per year, and judged by expert juries consisting of museum directors, including world renowned Richard Armstrong, director of the Guggenheim in New York.

BMW Art Journey: Benefitting Today’s Artists

“For over forty years now, BMW has been involved in the arts with hundreds of long-term initiatives worldwide,” said Ludwig Willisch, President and CEO of BMW of North America. “Now we are extending these efforts to contribute more directly to contemporary art practice. The BMW Art Journey is a great example of how we can do something meaningful for the benefit of today’s artists.” At Casey BMW, we’re proud to be associated with an automaker that so actively supports the arts. By recognizing and supporting artists across the globe, BMW is encouraging progress in more than just one industry.

More BMW-inspired art cars from 2014 Art Basel:

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